Global Marketing Consulting Firm Global Brain Square

Global Marketing Consulting Firm Global Brain Square Inc.

Our Works

The following are the past projects and achievements of Global Brain Square Inc. In addition to these, we have also led many successful overseas business expansion and digital marketing projects. Please feel free to contact us for more detailed information on our projects.

Global Marketing and Global Branding

Major Electrical Manufacturing Company

  • Global marketing strategy formulation, Global website construction

Overview

Assistance was provided to a client seeking to expand their business globally as part of their business strategies by formulating global marketing strategies and reorienting the client's website for use in a global environment. In addition to this, GBS took charge of all processes from the designing of information systems, creative design activities, and HTML coding.

Main Scope of Work

  • Global web marketing and branding strategy formulation
  • Project planning
  • Information structure design
  • Design
  • HTML coding

Major Instruments, Equipment, and Semi-Conductor Manufacturing Company

  • Introduction of a Global CMS (Content Management System)

Overview

An integrative CRM strategy utilizing a system and website for a client seeking to increase global sales performance was created. In addition to this, concrete action plans were designed by utilizing the said website as a part of marketing and branding strategies.

9 local websites and 14 overseas websites were made available for use in just one year (from May 2014 to March 2015) since the client introduced CMS(HeartCore).

Main Scope of Work

  • Global CRM strategy formulation
  • Global web marketing and branding strategy formulation
  • Project planning
  • Information structure design
  • Design
  • CMS design introduction
  • HTML template creation
  • CMS implementation
  • User adoption testing
  • Technical translation (English, Traditional and Simplified Chinese, Portuguese, German)

Limoncello

  • Formulation of Chinese market-oriented web marketing strategies, Website creation

Overview

Facilitated the advancement of Italian liquor, Limoncello, into China through the creation of web marketing strategies targeted towards the Chinese market and development of a Chinese website for the product.

Main Scope of Work

  • Formulation of Chinese market-oriented web marketing strategies
  • Information structure design
  • Design
  • HTML coding

Website

Limoncello

Corporate Website Reconstruction and Operations

Major Airline Company

  • Website reconstruction

Overview

Website reconstruction
Currently, the reconstruction of the website is in-progress. After its completion, planned top page renewal activities are to be carried out.

Main Scope of Work

  • Strategy formulation
  • Project planning and management
  • Information structure design
  • Design
  • HTML coding

Land and Fashion Ltd. (Real-Estate Company)

  • Website reconstruction, Website operations

Overview

Targeted the Japanese and Chinese upper class segment and underwent website reconstruction in the goal of increasing real estate sales.

Main Scope of Work

  • Improvement proposals
  • Information structure design
  • Design
  • HTML coding
  • Operations
  • Translation

GBS-owned and managed website

Land and Fashion Ltd. (Real-Estate Company)

Major Credit Research Company

Overview

Newspage creation (future overseas website expansion plan)

Main Scope of Work

  • Production direction
  • Wireframe creation
  • Design, parts creation
  • HTML coding

Ecommerce Website Construction and Operations

Chinese Ecommerce website, Taobao

  • “Japan Brand Collection Store” online operations

Overview

Taobao is a major Chinese Ecommerce website that can be used as a platform by which retailers with the goal of advancing into the Chinese market can sell their products. In this Ecommerce website, high quality Japanese products such as those related to fashion, beauty, books or publications can be easily accessed and purchased by Chinese consumers.

Main Scope of Work

  • General EC Website operations (creation of Chinese articles, chat inquiries, order management)
  • Suported the client through research, planning, and proposal creation to increase sales of Japanese products in China.

GBS-owned and managed website

Japan Brand Collection Store

Food ingredients ECommerce Website

  • CMS Drupal-driven ECommerce website construction

Overview

The construction of the ECommerce website was geared towards the benefit of restaurants in far rural areas that need access to various food ingredients. This ECommerce website is open to foreign and overseas-based sellers and operate in different languages.

Main Scope of Work

  • Project organizer for the introduction of CMS
  • Translation
  • Project management
  • Design
  • HTML coding
  • Creation of operational process documents

Cross-Media Production

Kenichi Ohmae Graduate School of Business

  • Cross-media production (websites, brochures)

Overview

Brochures, as well as a website, were created in order to promote the inaugural class of the 6 month program, "Team Leadership Action Program". The program is desinged to cull the points and traits necesasry for young businessmen from a 1 year program, the “Leadership Action Program” which is directed by Kenichi Ohmae.

Main Scope of Work

  • Content proposal
  • Wireframe creation
  • Project management
  • Design (website, brochures)
  • HTML coding

Website

Team Leadership Action Program

Korean Eyeglasses Frames Manufacturer

  • Cross-media marketing support in Japan (website, YouTube, TV)

Overview

Supported the advancement of high-intensity, great-flexibility eyeglasses "Flexi Plus" into Japan. Faciliated all activities from market expansion, web marketing, to television tie-ups.

Main Scope of Work

  • Japanese market advancement planning
  • Market expansion support
  • Website creation
  • In-Store promotional video production
  • Informational TV program tie-ups

Website

High-intensity, great-flexibility Eyeglasses “Flexi Plus”

In-Store Promotional Video

Informational TV Program Tie-Ups

Parking Lot Management Company

  • Cross-media production (website, brochures)

Overview

Vending machines and unmanned parking systems are notable innovations that are unique to Japan. To assist a client with this line of business, a website was created with the goal of making these Japanese innovations appeal to the global market as infrastructure improvements. GBS took on the role of creating the client's company website alongside company information brochures.

Main Scope of Work

  • Competitor research
  • Content proposal
  • Wireframe creation
  • Project management for website development
  • Design
  • HTML coding
  • Company information brochure design

Application and System Development Support

Major Foreign Pharmaceutical Company

  • Application Development and System Development Support

Overview

System development management support、patient-oriented application development for smart phone (iPhone, Android)

Main Scope of Work

  • Production management
  • Creation of application functional requirements, specification documents
  • Application development, testing
  • Translation

Research and Strategy Formulation

Major Semi-Conductor Manufacturing Company

  • Current state analysis and strategy formulation

Overview

Analytical studies were conducted on access logs of the client’s company owned and managed media (in-house website containing technical information). Furthermore, strategies were created for the utilization of these said media.

Main Scope of Work

  • Access log analysis
  • Global Web Matrix creation
  • Company media (owned media) strategy formulation

Human Resource Development

Major Electrical Manufacturing Company

  • Website administrator education (for Japan and overseas)

Overview

Employee turnovers are common and inherent in large companies. Undoubtedly, website administrators are not excluded from these events and employees with no prior knowledge or experience in the field may suddenly have to take on this particular role. For these reasons, fundamental website operations manuals were produced and training programs were conducted for the client. In addition to this, English training programs were also offered for the benefit of overseas website administrators.

Main Scope of Work

  • Website operations and development training for beginners
  • Website operations and development training for advanced learners
  • Overseas website management training for operations personnel (English)
  • Overseas website management instructor training course for operations personnel (English)

Kenichi Ohmae Graduate School of Business

Overview

In charge of training sessions under the “Leadership Action Program” which were conducted for business proprietors and participants holding managerial positions. In these training sessions, participants were equipped with the necessary skills in conceptualizing corporate visions and in directing and leading their organizations. Furthermore, Mr. Iwamoto, President of GBS, led and guided the participants in creating business plans after conducting industry and market analyses.

Main Scope of Work

  • “Vision Conceptualization” video lecture
  • Served as a Learning Advisor (LA) and provided guidance during group work

Video Lecture (member-exclusive content, image only)

video lecture

Business Breakthrough Inc.

  • Corporate training lecturer

Overview

Lecturer of corporate trainning courses organized by Business Breakthrough Inc.

Main Scope of Work

  • Lecturer on corporate training video
  • Online discussion coaching as a learning advisor

Video Lecture (member-exclusive content, image only)

Lecturer on corporate training video

Contact Us

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